Web writing solutions:
• You have designed your site, and now you need to populate it with content to describe the products and services available. As with all content, this writing should be engaging, compelling and informative, leading the reader to contact you for more information. Words matter, and so does structure and tone.
• Blogs and other online content should follow journalistic principles, as provided by a brand journalist. In telling your story, let us go beyond mere marketing and press releases to engage your audience, bringing them back to your content hub for a more detailed exploration of what you have to offer.
• Web writing has its own style and tone, including writing in shorter sentences, using the active voice, having different points of entry into the story for all those ‘scanners,’ writing for the reader, using subheads and lists, providing useful links, and, of course, including keywords for SEO.
Contact us today for your web writing solutions. We look forward to hearing from you.